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What is Sustainable Packaging and How Can it Help Your Business?

Written by IPG | Sep 11, 2025

Sustainable packaging is a strategic approach to using materials and processes that are designed to minimize environmental impact. As consumer awareness about plastic waste and carbon footprints grows, businesses are finding that adopting eco-friendly packaging is not just a trend—it’s a crucial part of a modern business model. By using sustainable packaging, companies can reduce their environmental footprint while boosting their brand image and bottom line.

The Rise of E-commerce and the Demand for Green Solutions

The boom in e-commerce has led to an increase in packaging materials, many of which are single-use plastics that end up in landfills. This has created a significant environmental challenge. Consumers are now actively seeking out companies that are committed to sustainability. By switching to eco-friendly options, your business can directly address these concerns, demonstrating a commitment to the planet and a better future. This shift can help you attract and retain environmentally conscious customers, leading to increased sales and market growth.

IPG's Sustainable Packaging Solutions

IPG offers a variety of innovative and effective sustainable packaging products that make it easy for businesses to make the switch.

  • Curby Mailer™: The Curbside Recyclable Paper Mailer: The Curby Mailer™ is a curbside recyclable paper mailer that offers a high-performance, eco-friendly alternative to traditional plastic mailers. Made from recyclable paper and Cradle to Cradle Certified® Bronze, it provides a trusted solution for consumers who want to easily recycle their packaging at home. Don't worry about protection—the mailer features an internal honeycomb structure that provides excellent cushioning, proving that sustainable packaging can be both effective and secure.

  • PaperSpace™ X-Fill™: The Sustainable Void Fill: For consumers preferring a plastic-free solution, PaperSpace™ X-Fill™ provides a sustainable paper void fill alternative. Made from recycled content and Cradle to Cradle Certified® Gold, this efficient and user-friendly system fills empty spaces in boxes to protect products during shipping. It’s fully recyclable and helps businesses reduce their plastic waste while ensuring their products arrive safely.

By choosing innovative products like the Curby Mailer and PaperSpace X-Fill, you can boost your business and feel confident that your shipments are delivered without harming the environment.

Be sure to check out the sustainable packaging products that IPG offers.