What is the Main Goal of Eco-Friendly Packaging?

Did you know one of the easiest ways to create eco-friendly packaging is through a process called lightweighting? This involves decreasing the amount of material needed for packaging without compromising its strength. Using IPG’s innovative Genesys® line of high performance stretch films, machine-applied film that's typically 80-gauge thick can be reduced to 60-gauge or even less, securing pallet loads with 25 to 50% less material. This not only saves money but also significantly cuts down on waste.

Additionally, our pre-stretched hand films like Orbit Air® are mechanically stretched before shipment. This removes the need for an applicator to manually pull and stretch the film, maximizing its ability to secure the load while using less film and creating less waste, which also reduces the workload for the person applying it.

Despite these benefits, many business owners still question the value of sustainable packaging. We've created a simple guide to help.

What is Eco-Friendly Packaging?

Eco-friendly packaging refers to materials and practices designed to minimize a product's environmental impact. These solutions aim to reduce waste, conserve energy, and utilize renewable resources, leading to a more sustainable approach to packaging.

Eco-friendly materials consider the source and disposal of materials. They can include recycled or renewable substances like recycled paper, plastic or cardboard, and bioplastics made from renewable sources such as cornstarch or sugarcane. And they are designed for safe re-use through recycling or composting.

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Eco-friendly paper-based materials include those made from recycled or sustainably sourced material. Eco-friendly plastic materials may be from recycled sources or bio-based plastics made from renewable materials such as cornstarch or sugarcane. They are designed for safe re-use through recycling or composting.

The main goal of eco-friendly packaging is to create a cradle-to-cradle system that minimizes waste and pollution while conserving natural resources. By adopting these practices, companies can demonstrate their commitment to sustainability, reduce their environmental footprint, and appeal to eco-conscious consumers who prioritize environmentally responsible products.

Environmental Benefits of Eco-Friendly Packaging

Businesses often choose eco-friendly packaging to help the environment. Here are some key benefits:

• Reduced Carbon Footprint: Manufacturing eco-friendly materials often requires less energy, helping to lower a product's carbon footprint and promote environmental sustainability.
• Easily Recycled or Reused: Many eco-friendly materials are easily recycled through curbside programs or can be repurposed, making them a more sustainable option than materials that end up in landfills.
• Free of Harmful Toxins: Using eco-friendly packaging, especially for food, can help protect product quality by avoiding the use of harmful chemicals.

How Eco-Friendly Packaging Helps Your Business

Using sustainable packaging can also benefit your business in several ways:

• Improved Brand Image: As consumers become more environmentally conscious, they are more likely to support companies that prioritize sustainability. Using eco-friendly packaging demonstrates your commitment to the environment and can improve your brand's reputation.
• Reduced Transportation Costs: Eco-friendly packaging is often designed to be lightweight and compact, which can reduce the space and resources needed for shipping. This can lead to significant savings on transportation costs.
• Expanded Customer Base: Younger consumers, in particular, are very interested in eco-friendly products. By adopting sustainable practices, you can attract new customers and grow your market.

What are the Best Eco-Friendly Packaging Materials?

There are several types of environmentally friendly packaging materials to consider:

• Recyclable Materials: These are among the most eco-friendly options. They can be collected, processed, and used to create new packaging, reducing the need for new raw materials.
• Refillable Packaging: Materials that can be reused rather than thrown away, like cardboard boxes or refillable bottles, help reduce waste and conserve resources.

Embrace the Benefits of Eco-Friendly Packaging

Now that you understand the benefits of sustainable packaging, you're ready to learn how to incorporate it into your business. Businesses that use eco-friendly packaging can improve their brand image and decrease transportation costs. If you're ready to start using eco-friendly packaging, we're here to help. Feel free to contact us to get started.